NBC Bows 'Fan It' Viewer Rewards Program Online in partnership with Thingfo
Similar to Facebook’s "Like" function, the network on May 17 will roll out Fan It on NBC.com, allowing visitors to earn points by watching videos, chatting about shows and sharing content with friends. The program requires fans to sign up to participate at www.NBC.com/fanit, though they can do so using their existing Facebook, Twitter, MySpace or MyNBC accounts.
As people accumulate points, they will be able to redeem them for various prizes, such as access to a yet-to-premiere series, NBC merchandise and entries to sweepstakes. To execute the Fan It program, NBC has partnered with the social media [marketing and] tracking company ThingFo Inc.
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